ABTA predicts around three million young holidaymakers will head overseas this summer with Spain, Greece and Turkey favourite destinations. Following a spate of serious injuries and even fatalities over the last few years among this age group, the association has now launched a new campaign aimed at helping those between 16 and 23 to have a fun and safe holiday.
The initiative provides practical safety tips across a range of different areas, including the importance of looking out for one another and taking care when on balconies.
ABTA has published new information on its website, and is speaking to the audience directly through an Instagram story and by working with influencers, as well as sharing the advice through its own social media channels.
ABTA is also supporting the Foreign & Commonwealth Office on a national media story about holiday safety for young people.
Many of the campaign activities coincide with the end of school exams and are ahead of the peak summer holiday season, when younger people start to head off abroad, often for the first time without their parents.
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