Singapore Tourism Board Launches New Brand


The Singapore Tourism Board and the Singapore Economic Development Board have revealed a joint, unified brand, Passion Made Possible, to market Singapore internationally to tourists and business people alike. 

Officially launched in Singapore by minister of trade and industry S. Iswaran, and supported by the ministry of communications and information, the agencies; first joint brand is a strong move to promote Singapore’s unique attitude and mindset: a passionate, never-settling spirit of determination and enterprise that constantly strives for reinvention and purses possibilities.

Over the last five decades, Singapore has carved out a strong global reputation as an international business and tourism hub, renowned for its quality infrastructure, safety, stability, connectedness and accessibility.

To ensure Singapore is still ahead of competition, the unified brand aims to continue to communicate the country’s value proposition in addressing the new and ever-changing needs of travellers and companies, helping Singapore stand out on the international stage.

G.B. Srithar, STB regional director for south-Asia, Middle East and Africa, said: “With Passion Made Possible, STB is presenting a brand that can tell a fuller Singapore story beyond just tourism.

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