New research from ABTA – The Travel Association shows a growing trend for holidaymakers seeking the security and reassurance of booking with a travel professional this year.
ABTA’s figures show that people are 28% more likely to use a travel professional now than before the pandemic.
The main reasons reveal the importance of feeling protected and reassured, with half citing security as why they would book with a travel professional, followed by trusting travel companies to look after them (48%) and the travel professional’s up-to-date advice (42%).
As part of their service, travel professionals take customers through everything they need to know about their holiday, give them the latest advice for their destination, and keep them up to date on any changes that will affect their plans. The knowledge and expertise of travel professionals will be invaluable in helping customers understand how, in light of the pandemic, international travel will be different compared to when they last holidayed abroad.
Holidaymakers remain committed to getting away overseas, with 63% of people saying they hope to book a holiday abroad in the next six months or longer.
