Virgin Hotels London-Shoreditch will open on 1 August, bringing the brand back to its birthplace and where it all began for Sir Richard and the Virgin Group.
Nestled in the heart of this vibrant neighbourhood at 45 Curtain Road, the 120-room property will offer a myriad of elevated experiences, including a glittering rooftop bar, pool, restaurant, private members’ club and treatment rooms, all managed by Ibiza’s Blue Marlin.
BiBo, an existing Spanish restaurant on the property, will remain open in association with world-famous chef, Dani Garcia.
Spearheaded by a top category suite – Richard’s Flat – the accommodation will be fitted out with Virgin Hotels’ patented beds and mattresses and red Smeg fridges. Guests will also have access to the innovative Lucy App, giving them complete room control through their phone.