Virtuoso Report Reveal What Travellers Want in 2018


Luxury travel network Virtuoso, has determined 2018 will be the year for discovering less-visited destinations.

In the group’s 2018 Luxe Report, the network’s travel advisors forecast what to expect in travel for the year ahead. Here are some of their key findings.

Cold is hot. Seasoned travellers in search of fresh destinations are looking towards chillier climates such as Iceland, which has been placed highly in several categories this year. 

Exploring new destinations is the year’s top travel motivator. Virtuoso advisors suggest that people check out at least one new place a year and are embracing the opportunity to push beyond their comfort zone.

Connecting with family through travel. Multigenerational travel continues to top the list of travel trends. Following close behind is travel with immediate family, also a consistent trend that will carry forward in 2018. 

Experience Africa.  South Africa has been named 2018’s top adventure destination. From to the wilds of Botswana and Kenya, to the souks of Morocco, Virtuoso’s advisors say a safari is an integral part of the African experience.

The report also marks Italy as a popular destination in 2018, with it ranking first for the top global destination, top family travel destination, top honeymoon destination and second for top millennial destination.

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