British Airways celebrated its 100th birthday on 25th August 2019 and the airline is marking its centenary year with a range of technological firsts, including a 3D cinema in the sky.
From now until the end of 2019, customers travelling on select flights in First Class from London Heathrow to New York JFK airports will be able to enjoy a selection of films, documentaries and travel programmes in 2D, 3D or 360° formats via headsets from VR eyewear specialists, SkyLights.
BA also worked with experts to include a variety of therapeutic programmes, including guided meditation and sound therapy, specially designed for those with a fear of flying.
Customers can immerse themselves in the 3D viewing experience in any position, even lying fully flat.
The virtual reality headset is among the £6.5 billion the airline is spending over the next five years to improve its customer experience. Some of the exciting investments include the installation of Wi-Fi and power in every aircraft seat, fitting 128 long-haul models with new interiors and taking delivery of 72 new aircraft.
July also saw BA introduce its Club Suite, a new business class seat with direct aisle access for all passengers and 40% more storage.